Our Story

Buy Nato Strap Australia

Every Strap has a Story

Our Story is probably the same as your story.
You work hard, you play hard and you like the finer things in life.

The Sydney Strap Co. is founded by, and for, individuals with personality and style.

They are the thinkers, the makers, the movers and shakers, who see watches as the finest detail in their masterpiece.

But success hasn’t come without an appreciation for value, so we will always deliver accessories at a reasonable price, because everyone loves a deal....

We've been established online and servicing our customers since early 2015,
originating in the lower eastern suburbs of Sydney, with our dispatch centre now located in Brisbane, QLD.

We're not just another run of the mill online retailer and we're not a distanced dropshipper, we're local watch enthusiasts that care and are passionate about staying up to date with trends and regularly partake in discussions on popular Australian watch forums and groups.